Content Marketing · Power Words

Content and copy – how these two opposites attract your ideal audience

“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing strategist… Continue reading Content and copy – how these two opposites attract your ideal audience

Content Marketing · Power Words

Content marketing is everything

If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really IS everything that matters for marketing success. The Content Marketing Institute states that “content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content… Continue reading Content marketing is everything