Brand storytelling · Copywriting and editing · Power-Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo

Brand storytelling · Power-Words

My first professional award (for best marketing initiative) goes to … my passion project!

Yay! I am ever so delighted to have won my first professional award! Even more so as it recognises my marketing and creative skills, and most of all as it is for Classic Brent Autos, my husband’s car repair workshop… which means there’s much more to this than a marketing initiative. It’s not only my… Continue reading My first professional award (for best marketing initiative) goes to … my passion project!

Brand messaging and content strategy · Brand storytelling · Copywriting and editing · Power-Words

Your words are the life-force of your business

The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business