Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?
At well over six Billion searches a day worldwide, there is no doubt that search engines are the most common source of finding information today. To put this into perspective the average number of tweets per day is 500 Million, that’s a thirteenth! In other words, to increase your business’s reach and visibility, striving to… Continue reading Strive not to get on top of search engine listings, but to rather be of value
Time and time again I hear small business owners say that they must get their social media going, or sometimes their words are “we must create content for our social media”. It often takes no more than one question of “why” to stop them in their tracks as the most compelling reason they can think… Continue reading No, you don’t have to be on social media – unless you know what for!