Website content optimisation

I firmly believe that your website is the (publicly accessible) treasure chest of your business. It’s the one-stop-shop where you keep all your diamonds that make up your unique brand story and in order to attract clients, members, partners and supporters, as well as search engines to it, you want to make sure the diamonds are polished and the shopping space is optimised.

Thanks to my digital expertise which combines web copywriting, search engine optimisation, information architecture, web accessibility and usability principles as well as technical know-how and liaising with web developers, I can help you

  • design an ideal structure and content flow for your new website, or
  • review and suggest improvements for your existing website.

WEB COPY CRITIQUE AND CONTENT AUDIT

PW Logo - #ffa124 If things aren’t adding up, start subtracting.

Just like a busy mind or a cluttered and dusty home will eventually block your space, drain your energy and diminish your productivity, your website, if left unattended, will eventually become overloaded, unattractive and unproductive, or even worse, irrelevant and business damaging as your visitors (and search engines) can’t find what they were looking for (and go to look somewhere else for it).

“That’s why a content audit matters. It’s about improving the very soul of your website – its content.” ~Neil Patel

To identify and unclog those pipes, which are full of unclear messaging, confusing pathways and dull content, my website copy and content audit is tailored to review the

  • structure, visibility, findability and flow of your content
  • strategic relevance and engagement factor of your copy
  • accuracy, formatting and consistency of your copy.

So that your message can shine, the user journeys flow and your visitors connect and convert again.


WEB COPY AND CONTENT FLOW DESIGN

PW Logo - #ffa124 Don’t make your website visitors think.*

When it comes to your website, great copy that is targeted, clear, engaging and on brand is not enough. The copy also needs to be short and concise for reading on the web, and the content structured and linked in a way that makes it easy for your website visitors to

  • find on your website what they were looking for
  • move between relevant content and web pages
  • take action (like, share, download, enquire, buy).

This content flow design is also known as user-journey or user-experience (UX) design and significantly boosts search engines’ ability as well to find your content and match it with users’ searches.

Whether you are planning to build a new website or additional section or whether you’d like to review and revamp your existing site, I will be delighted to help optimise the content flow and design for it.

“The content of your website is the most important factor in your website’s existence. To be blunt, your content is your website.” ~Neil Patel

** ‘Don’t make me think’ is the title of a book by Steve Krug about web usability and the key principle that a website should let users accomplish their intended tasks as easily and directly as possible.