Work with me

If I’ve already won you over and you decided that I’m your brand storyteller and wordsmith of choice, please head straight over to my contact form.

If you’d like to find out more about what to expect when working with me, or how I may stand out in this world of talented word-crafters, please read on and find out more about some of

  • my qualifications and professional experience
  • my personal traits, values and interests, AND
  • the things I’m NOT!

PW Logo - #ffa124 Qualifications and professional experience.

Digital and copywriting expertise – The web and sales copy writing, online sub-editing, search engine optimisation, information architecture, and web usability and accessibility training I’ve received throughout my 15-year corporate career (managing often large-scale digital project and business change programs) is still invaluable to this day.

Communications and project management qualifications – My university degree is in Corporate Communications and Education, and I have further qualifications in Marketing, Digital Project Management and PRINCE2. I also continuously learn by taking short-courses, workshops and by following many thought leaders, and indeed many talented fellow writers.

Varied professional and sector experience – My digital marketing and project management career has also afforded me with opportunities to work on internal as well as external facing campaigns, in different sectors (mostly technology), for UK as well as global companies, and for large corporates, SMEs, membership organisations and charities alike.

Entrepreneurship – I’ve been wearing the marketing hat in the family business since 2012, set up my own entrepreneurial venture (Power-Words) in 2016, and have had the privilege and joy to meet and work with many many inspirational entrepreneurs, solo consultants and coaches along this rewarding journey.

PW Logo - #ffa124 Personal traits and values.

Simplicity and structure – I love simplifying (structurally, or also in terms of terminology, flow and consistency) and truly believe in the “less is more” notion. Less clutter, complexity and engineering cultivates more clarity, focus and receptiveness, and can transform a message from hibernating to blossoming.

Strategy and purpose – I’m a strategic thinker, who always wants to ensure that each piece of content has realistic and sustainable goals, and a meaningful and compelling purpose – beyond goal setting obsession, newest technology addiction, competitor comparison syndrome and/or money-making compulsion.

Long-term value and sustainability – The focus of my work is on creating long-term quality and trust building content and strategies rather than quantity and short-term wins; on attracting rather than chasing clients; and beyond financial return helping my clients drive engagement and build authority.

Realness and collaboration – Instead of following the schoolbook, or the competitor’s strategy, I thrive on creating original and authentic work – on my and my client’s own terms – and on multiplying chances of success by collaborating and combining our ideas, knowledge and experience.

Personal development nut – I attribute my most life-changing or enhancing moments and habits to things such as learning about mindset, hiring a coach, or practicing yoga and meditation. This explains my keen interest in personal development and transformation, and my desire to serve clients in these sectors.

Read my blog: Helping changemakers (with words), I can be a changemaker.

PW Logo - #ffa124 Things I am not.

A badass copywriter – I don’t write lead generating killer copy. My focus is on crafting words that attract audiences by creating value for them, and that help my clients to touch hearts, shift perspectives and transform minds.

A SEO copywriter – Optimising copy and content for search engines (SEO) follows the same principles as creating it for people. That’s why I don’t see it as anything special, but rather fundamental to web copywriting. Besides, great copy is only part of the multidisciplinary puzzle that is SEO.

A fast writer/editor/proofreader – I don’t charge by the speed of my work, and neither by word count, but by a pre-agreed rate, which reflects my experience and knowledge, and the value this adds to a given project… and shorter copy often adds more value.

A native (English) wordsmith – When I started my freelance (English) writing career, I was slightly worried about my Austrian accent. Luckily, I’ve realised that my English words simply sound better coming from my hands than from my mouth. Today, I let my work speak for itself :)

Perfect – I would never claim perfection on anything. However, I do always give my best and as part of my striving to continuously perfect my word crafting powers follow many copy and content leaders on social media, and I’m a member of the Procopywriters, the UK’s largest alliance of copywriting pros.

There’s even more about me in about my personal story