Yay! I am ever so delighted to have won my first professional award! Even more so as it recognises my marketing and creative skills, and most of all as it is for Classic Brent Autos, my husband’s car repair workshop… which means there’s much more to this than a marketing initiative. It’s not only my… Continue reading My first professional award (for best marketing initiative) goes to … my passion project!
If you’ve had a browse through my website or have been working with me, you will have seen me using the word life-force as a metaphor to reference my view of the power and consequently importance of our words to build and grow a brand and business. In a nutshell, I think that the copy… Continue reading Your words are the life-force of your business
Native speaker or not – what is (good) copywriting made of? Or, what to look out for when hiring a copywriter Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only… Continue reading Native speaker or not – what is (good) copywriting made of?
“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing… Continue reading Content and copy – how these two opposites attract your ideal audience