Brand messaging and content strategy · Copywriting and editing · Power-Words · Web copy and content flow design

What is the cost of (good) copy and content, and what is the value?

Time and time again I encounter people and potential clients, who seem to think that copy and content work should cost … well, very little. So, in today’s post I want to shed some light on word crafting and optimising rates – both, for fellow freelance writers and for clients – by contemplating on a… Continue reading What is the cost of (good) copy and content, and what is the value?

Copywriting and editing · Power-Words · Web copy and content flow design

The difference between proofreading, editing and writing – and where my word crafting superpower fits in

As already elaborated on in various posts and on my About Power-Words page, gaining clarity on my professional purpose and mission to help particularly organisational and social culture changemakers optimise their copy and content has been the culmination of a long-lasting journey to self-discovery, which has led me to finally recognise my talent (with words),… Continue reading The difference between proofreading, editing and writing – and where my word crafting superpower fits in

Power-Words

Helping changemakers, I can be a changemaker

Although it happened somewhat 20 years into my professional career journey, I’m still glad that I finally came to recognise my talent (with words), my passion (for human psychology, behaviour and wellbeing) as well as certain beliefs I have about copy and content excellence (as vehicle for driving positive change). More than that, linking these… Continue reading Helping changemakers, I can be a changemaker