Power Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo

Power Words

My first professional award (for best marketing initiative) goes to … my passion project!

Yay! I am ever so delighted to have won my first professional award! Even more so as it recognises my marketing and creative skills, and most of all as it is for Classic Brent Autos, my husband’s car repair workshop… which means there’s much more to this than a marketing initiative. It’s not only my… Continue reading My first professional award (for best marketing initiative) goes to … my passion project!

Content Marketing · Power Words

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?

Content Marketing · Power Words

Strive not to get on top of search engine listings, but to rather be of value

At well over six Billion searches a day worldwide, there is no doubt that search engines are the most common source of finding information today. To put this into perspective the average number of tweets per day is 500 Million, that’s a thirteenth! In other words, to increase your business’s reach and visibility, striving to… Continue reading Strive not to get on top of search engine listings, but to rather be of value

Content Marketing · Power Words

No, you don’t have to be on social media – unless you know what for!

Time and time again I hear small business owners say that they must get their social media going, or sometimes their words are “we must create content for our social media”. It often takes no more than one question of “why” to stop them in their tracks as the most compelling reason they can think… Continue reading No, you don’t have to be on social media – unless you know what for!

Content Marketing · Power Words

Fuel your business with these power-words: your elevator pitch

Has it happened to you? You unexpectedly bumped into an ex-colleague and when asked about your new business you suddenly felt paralysed and couldn’t get a word out. Or, perhaps the opposite happened and you started waffling all sorts of information and by the time you started to make sense, your friend gently acknowledged that… Continue reading Fuel your business with these power-words: your elevator pitch