Content Marketing · Power Words

No, you don’t have to be on social media – unless you know what for!

Time and time again I hear small business owners say that they must get their social media presence going. It often takes no more than one question of “why” to stop them in their tracks as the most compelling reason they can think of is something along the lines of “because everybody is on social… Continue reading No, you don’t have to be on social media – unless you know what for!

Content Marketing · Power Words

Fuel your business with these power-words: your elevator pitch

Has it happened to you? You unexpectedly bumped into an ex-colleague and when asked about your new business you suddenly felt paralysed and couldn’t get a word out. Or, perhaps the opposite happened and you started waffling all sorts of information and by the time you started to make sense, your friend gently acknowledged that… Continue reading Fuel your business with these power-words: your elevator pitch

Content Marketing · Power Words

Content and copy – how these two opposites attract your ideal audience

  “Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing… Continue reading Content and copy – how these two opposites attract your ideal audience

Content Marketing · Power Words

Content marketing is everything

If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really IS everything that matters for marketing success. The Content Marketing Institute states that “content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content… Continue reading Content marketing is everything