Although it happened somewhat 20 years into my professional career journey, I’m still glad that I finally came to recognise my talent (with words), my passion (for human psychology and behaviour) as well as certain beliefs I have about copy and content excellence (as vehicle for driving positive change). More than that, linking these with… Continue reading Helping changemakers, I can be a changemaker
“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo
Yay! I am ever so delighted to have won my first professional award! Even more so as it recognises my marketing and creative skills, and most of all as it is for Classic Brent Autos, my husband’s car repair workshop… which means there’s much more to this than a marketing initiative. It’s not only my… Continue reading My first professional award (for best marketing initiative) goes to … my passion project!
If you’ve had a browse through my website or have been working with me, you will have seen me using the word life-force as a metaphor to reference my view of the power and consequently importance of our words to build and grow a brand and business. In a nutshell, I think that the copy… Continue reading Your words are the life-force of your business
Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?