Time and time again I hear small business owners say that they must get their social media presence going. It often takes no more than one question of “why” to stop them in their tracks as the most compelling reason they can think of is something along the lines of “because everybody is on social… Continue reading No, you don’t have to be on social media – unless you know what for!
“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing… Continue reading Content and copy – how these two opposites attract your ideal audience
If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really IS everything that matters for marketing success. The Content Marketing Institute states that “content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content… Continue reading Content marketing is everything
I see you shake your head in disbelief. How can I – as a proof reader, editor and writer – make such a bold statement!? Well, let me take the wind out of your sails right away as I don’t mean to suggest anything drastic such as ignoring grammar to an extent that it causes… Continue reading Grammar is not everything