Brand storytelling · Copywriting and editing · Power-Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo

Brand messaging and content strategy · Brand storytelling · Copywriting and editing · Power-Words

Your words are the life-force of your business

The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business

Brand messaging and content strategy · Copywriting and editing · Power-Words · Website content design and optimisation

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?