Time and time again I encounter people and potential clients, who seem to think that copy and content work should cost … well, very little. So, in today’s post I want to shed some light on word crafting and optimising rates – both, for fellow freelance writers and for clients – by contemplating on a… Continue reading What is the cost of (good) copy and content, and what is the value?
As already elaborated on in various posts and on my About Power-Words page, gaining clarity on my professional purpose and mission to help particularly organisational and social culture changemakers optimise their copy and content has been the culmination of a long-lasting journey to self-discovery, which has led me to finally recognise my talent (with words),… Continue reading The difference between proofreading, editing and writing – and where my word crafting superpower fits in
“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo
The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business
I see you shake your head in disbelief. How can I – as a proof reader, editor and writer – make such a bold statement!? Well, let me take the wind out of your sails right away as I don’t mean to suggest anything drastic such as ignoring grammar to an extent that it causes… Continue reading Grammar is not everything
