Copywriting and copy editing · Powerful Words · Website content design and optimisation

The difference between proofreading, editing and writing copy

Proofreading, editing and copywriting are activities that often get confused, hence terms that often get used interchangeably, so to help you determine which level of copy and content checking, fixing and crafting is right for your project, here’s an overview. Proofreading Proofreading is the quality assurance of the final draft, or the proof, of a… Continue reading The difference between proofreading, editing and writing copy

Brand messaging and content strategy · Copywriting and copy editing · Powerful Words · Website content design and optimisation

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?