Content Marketing · Content Writing · Power Words

The difference between proofreading, editing and writing – and where my word crafting superpower fits in

As already elaborated on in various posts and on my About Power-Words page, gaining clarity on my professional purpose and mission to help particularly organisational and social culture changemakers optimise their copy and content has been the culmination of a long-lasting journey to self-discovery, which has led me to finally recognise my talent (with words),… Continue reading The difference between proofreading, editing and writing – and where my word crafting superpower fits in

Content Marketing · Power Words

Your words are the life-force of your business

The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business

Content Marketing · Power Words

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?