Brand messaging and content strategy · Copywriting and editing · Power-Words

Strive not to get on top of search engine listings, but to rather be of value

At well over six Billion searches a day worldwide, there is no doubt that search engines are the most common source of finding information today. To put this into perspective the average number of tweets per day is 500 Million, that’s a thirteenth! In other words, to increase your business’s reach and visibility, striving to… Continue reading Strive not to get on top of search engine listings, but to rather be of value

Brand messaging and content strategy · Copywriting and editing · Power-Words · Website content design and optimisation

Content and copy – how these two opposites attract your ideal audience

“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing strategist… Continue reading Content and copy – how these two opposites attract your ideal audience

Brand messaging and content strategy · Brand storytelling · Power-Words

Content marketing is everything

If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really is everything that matters for marketing success, and as my post may show even more than that, fuels overall business success as well. The Content Marketing Institute states that “content… Continue reading Content marketing is everything