Strategy and Marketing

“Words are free. It’s how you use them that may cost you.” ~KushandWizdom

“The goal of content marketing is not to be good at content marketing… instead, it’s to be good at business *because of* content marketing.” ~Julia Mc Coy

“The value of ‘Your Origin Story’ is in the process and how it helps you clarify your message.”

“Content strategy is the framework you put in place to deliver epic content to your readers. Content marketing is the execution of your content strategy.” ~Julia McCoy

“Without strategy, content is just stuff, and the world has enough stuff.” ~Arjun Basu

“Content precedes design. Design in the absence of content is not design, it’s decoration.” ~Jeffrey Zeldman

“If content marketing is the journey toward brand success, content strategy is the blueprint that directs it.” ~Julia McCoy, CEO Express Writers
“A good first impression can work wonders.” ~J. K. Rowling

“Good first impressions….are good for business.” ~CS-Edit

“A satisfied customer is the best strategy of all.” ~Michael LeBoeuf

“Strategic planning is worthless – unless there is first a strategic vision.” ~John Naisbitt

“Fitting in is a short-term strategy, standing out pays off in the long-run.” ~Seth Godin

“If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” ~Alan K.Simpson

“You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing.” ~Ann Handley

“The greatest enemy of clear language is insincerity.” ~George Orwell

“The only thing worse than being blind is having sight but no vision.” ~Helen Keller

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” – Anthony Volodkin

“Content marketing is the only marketing left.” ~Seth Godin

“Forget price, products, and services. Trust is the new competitive advantage.” ~PeterAceto

“That’s why a content audit matters. It’s about improving the very soul of your website – its content.” ~Neil Patel

“The content of your website is the most important factor in your website’s existence. To be blunt, your content is your website.” ~Neil Patel

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~Andrew Davis

“The beating heart of successful marketing is relevance – as perceived by the customer.” ~Andrea Hill

“Value is a perception not a calculation. It’s something that we feel not something that we tell them they get.” ~Simon Sinek

“Great content is the best sales tool in the world.” ~Marcus Sheridan

“Try to avoid using the term ‘closing a sale’. It’s better to think of it as ‘opening a relationship’.” ~Daniel Priestely

“Nothing differentiates more than uniqueness. Don’t be a copy. Be yourself!” ~Jesper Lowgren

“People don’t buy what you do, they buy why you do it.” ~Simon Sinek

“Quality is the best business plan.” ~John Lasseter

“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” ~Chris Koch

“Go ahead and tell your story. Just don’t get so lost in telling it that you forget why you’re doing it in the first place.” ~Julia Mc Coy

“Just because you can’t measure the ROI of something doesn’t mean you shouldn’t do it. What’s the ROI of hugging your mom?” ~Tony Hsieh

“Don’t build links. Build relationships.” ~Rand Fishkin, Moz

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