“Words are free. It’s how you use them that may cost you.” ~KushandWizdom
“The goal of content marketing is not to be good at content marketing… instead, it’s to be good at business *because of* content marketing.” ~Julia Mc Coy
“The value of ‘Your Origin Story’ is in the process and how it helps you clarify your message.” ~Storybud.co
“Content strategy is the framework you put in place to deliver epic content to your readers. Content marketing is the execution of your content strategy.” ~Julia McCoy
“Without strategy, content is just stuff, and the world has enough stuff.” ~Arjun Basu
“Content precedes design. Design in the absence of content is not design, it’s decoration.” ~Jeffrey Zeldman
“If content marketing is the journey toward brand success, content strategy is the blueprint that directs it.” ~Julia McCoy, CEO Express Writers
“A good first impression can work wonders.” ~J. K. Rowling
“Good first impressions….are good for business.” ~CS-Edit
“A satisfied customer is the best strategy of all.” ~Michael LeBoeuf
“Strategic planning is worthless – unless there is first a strategic vision.” ~John Naisbitt
“Fitting in is a short-term strategy, standing out pays off in the long-run.” ~Seth Godin
“If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” ~Alan K.Simpson
“You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing.” ~Ann Handley
“The greatest enemy of clear language is insincerity.” ~George Orwell
“The only thing worse than being blind is having sight but no vision.” ~Helen Keller
“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” – Anthony Volodkin
“Content marketing is the only marketing left.” ~Seth Godin
“Forget price, products, and services. Trust is the new competitive advantage.” ~PeterAceto
“That’s why a content audit matters. It’s about improving the very soul of your website – its content.” ~Neil Patel
“The content of your website is the most important factor in your website’s existence. To be blunt, your content is your website.” ~Neil Patel
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~Andrew Davis
“The beating heart of successful marketing is relevance – as perceived by the customer.” ~Andrea Hill
“Value is a perception not a calculation. It’s something that we feel not something that we tell them they get.” ~Simon Sinek
“Great content is the best sales tool in the world.” ~Marcus Sheridan
“Try to avoid using the term ‘closing a sale’. It’s better to think of it as ‘opening a relationship’.” ~Daniel Priestely
“Nothing differentiates more than uniqueness. Don’t be a copy. Be yourself!” ~Jesper Lowgren
“People don’t buy what you do, they buy why you do it.” ~Simon Sinek
“Quality is the best business plan.” ~John Lasseter
“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” ~Chris Koch
“Go ahead and tell your story. Just don’t get so lost in telling it that you forget why you’re doing it in the first place.” ~Julia Mc Coy
“Just because you can’t measure the ROI of something doesn’t mean you shouldn’t do it. What’s the ROI of hugging your mom?” ~Tony Hsieh
“Don’t build links. Build relationships.” ~Rand Fishkin, Moz
Power-Words 