“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing strategist… Continue reading Content and copy – how these two opposites attract your ideal audience
If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really is everything that matters for marketing success, and as my post may show even more than that, fuels overall business success as well. The Content Marketing Institute states that “content… Continue reading Content marketing is everything
Disclaimer: this post is part of a series of posts I wrote back in 2013 when I was still on my typical corporate career path of managing often large-scale digital development projects and business change programs. Although, refocusing my career and starting Power-Words has been the result of an expedition to discovering what I am… Continue reading Sharepoint project managers wanted – really?
Power-Words 