Work with Me

If I’ve already won you over and you decided that I’m your words optimiser and crafter of choice, please head straight over to my contact form.

If you’d like to find out more about what to expect when working with me, or how I may stand out in this world of talented wordsmiths, please read on and find out more about some of my qualifications and personal traits, things that I am not (e.g. a killer copywriter) and principles and values I strive to work (and live) by.

PW Logo - #ffa124 Qualifications and personal traits

Eagle eyes – I have a keen eye for detail and have been recognised for my ability to spot spelling and grammar mistakes, typos and inconsistencies, often quickly and in seemingly trivial places.

Simplicity enthusiast – I love simplifying (structurally, or also in terms of terminology, flow and consistency) as it can take a message from hibernating to blossoming, and from fruitless to profitable.

Strategic thinker – I have also been known as a strategic thinker, who is always keen to ensure each piece of content has realistic and sustainable goals and a meaningful and compelling purpose.

Communications and project management qualifications – My degree is in corporate communications and education, and I have further qualifications in marketing and project management.

Digital expertise – My first job in digital (Marketing and PR for a web agency) was back in 1999. From project managing to designing and writing for digital, the skills I have gained are many.

Varied professional and sector experience – I have worked on internal and external facing campaigns, and for commercial, technology and membership organisations, charities and small businesses alike.

PW Logo - #ffa124 Things I am not

A badass copywriter – I don’t write lead generating killer copy. My focus is on crafting words that attract audiences by creating value for them, and that help my clients to touch hearts, shift perspectives and transform minds.

A SEO copywriter – I believe that optimising copy and content for search engines follows the same principles as creating it for people. That’s why it’s nothing special or separate, but rather ingrained in (web) copywriting.

A fast writer/editor/proofreader – I don’t charge by the speed of my work, and neither by word count, but by a pre-agreed rate, which reflects my experience and knowledge, and the value this adds to a given project.

A native (English) wordsmith – In light of job ads still demanding native speakers, my reflecting on copywriting essentials eased any insecurities I may have had about my foreign origin (or accent). Today, I let my work speak for itself.

A copywriter – Given the very commercial focus of copywriting I may not even be a copywriter. Especially, since contemplating the differences – and similarities – between copy and content, content writer definitely resonates more.

Perfect – I would never claim perfection on anything. However, I do always give my best and as part of my striving to continuously perfect my word crafting powers follow many copy and content leaders on social media.

PW Logo - #ffa124 Values and Principles

Simplicity and structure – This follows the notion of ‘less is more’. “Less clutter, complexity and engineering cultivates more clarity, focus and receptiveness”.

Honesty and realness – So that we both can be our authentic selves and create work on our own terms, not the schoolbook’s, the competitor’s or anyone else’s.

Strategy and purpose – Beyond goal setting obsession, newest technology addiction, competitor comparison syndrome and money-making compulsion.

Long-term value and sustainability – To focus on quality and trust building strategies rather than quantity, and on attracting rather than chasing customers.

Return on Impact – Beyond financial return, copy and content measures the success by the engagement it is driving, and the authority it is building for you.

Collaboration – No one is perfect, and everybody is valuable. Only by combining our valuable knowledge and experience we can multiply chances of success.


My content strategy, content marketing, copy and content writing, editing and proofreading, and content managing base is in North West London, however thanks to the internet and Skype I’ve been working with clients worldwide.