Brand proposition, website content design and copy for new website for leadership coach

Company and project overview

Aubrey H Stuart is a Leadership Skills Trainer and Coach based in London, but serving organisations worldwide and dedicated to helping executive leaders and senior managers – as well as their teams and organisation-wide workforces – develop leadership behaviour, improve productivity and performance, achieve career progression, manage stress and work-life balance, shift limiting beliefs and unlock unfulfilled potential. Ultimately, his mission is to make work a better place. A place to thrive, not to struggle or merely survive.

25 years in the industry, a large network of contacts and a constant flow of word-by-mouth recommendations have meant that Aubrey never got round to building an online presence for his services. However, with continued success and demand for his services, and to support consistent messaging and sustainable growth, it was time to put his offering on paper (or a website), and to clarify, simplify and write his brand story.

Power-Words services
  • Brand proposition development and story clarification
  • Tone of voice, style and strategic content creation guide
  • Website strategy and content flow design
  • Copywriting for all web pages, including core brand story and all key messaging, and including quick links and call to action menus

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