Website content strategy and design and copy for culture change consultancy’s first website

Company and project overview

Evolve Education is an organisational development consultancy dedicated to helping organisations worldwide improve their performance through behaviour and culture change, and talent and leadership development.

I was initially hired to edit web copy, which was prepared and written by one of the Managing Directors. As the copy was for a brand-new website I was quick to suggest a more strategic approach by first designing a content structure, which was much more web and user (as well as SEO) friendly, customer-centric and which allowed for growth. I also provided a minimal guide to ensure that the tone of voice and style can be kept authentic and consistent in the long-term and across other marketing channels.

Power-Words services
  • Content structure and user-experience design for new website
  • Overall Style and tone of voice guide
  • Copy editing and writing
Client feedback

I hired Birgit to edit and write the copy for my new website. She is very talented and helps you to see things from a different perspective. Birgit advised, consulted, educated and helped me on the importance of a strategic approach, which made a big difference to the structure of the content and also made the website more targeted and user-friendly. She is highly collaborative and overall a very nice person – it was enjoyable to work with her. Highly recommend!” ~V Short, Principal Learning & Culture Change Consultant

Back to projects