Company and project overview
Evolve Education is an organisational development consultancy dedicated to helping organisations worldwide improve their performance through behaviour and culture change, and talent and leadership development.
I was initially hired to edit web copy, which was prepared and written by one of the Managing Directors. As the copy was for a brand-new website I was quick to suggest a more strategic approach by first designing a content structure, which was much more web and user (as well as SEO) friendly, customer-centric and which allowed for growth. I also provided a minimal guide to ensure that the tone of voice and style can be kept authentic and consistent in the long-term and across other marketing channels.
- Content structure and user-experience design for new website
- Overall Style and tone of voice guide
- Copy editing and writing
“I hired Birgit to edit and write the copy for my new website. She is very talented and helps you to see things from a different perspective. Birgit advised, consulted, educated and helped me on the importance of a strategic approach, which made a big difference to the structure of the content and also made the website more targeted and user-friendly. She is highly collaborative and overall a very nice person – it was enjoyable to work with her. Highly recommend!” ~V Short, Principal Learning & Culture Change Consultant