Content Marketing · Content Writing · Power Words

The difference between proofreading, editing and writing – and where my word crafting superpower fits in

As already elaborated on in various posts and on my About Power-Words page, gaining clarity on my professional purpose and mission to help particularly organisational and social culture changemakers optimise their copy and content has been the culmination of a long-lasting journey to self-discovery, which has led me to finally recognise my talent (with words),… Continue reading The difference between proofreading, editing and writing – and where my word crafting superpower fits in

Content Marketing · Content Writing · Power Words

Helping changemakers, I can be a changemaker

Although it happened somewhat 20 years into my professional career journey, I’m still glad that I finally came to recognise my talent (with words), my passion (for human psychology, behaviour and wellbeing) as well as certain beliefs I have about copy and content excellence (as vehicle for driving positive change). More than that, linking these… Continue reading Helping changemakers, I can be a changemaker

Content Marketing · Power Words

Your words are the life-force of your business

The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business

Content Marketing · Power Words

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?

Content Marketing · Power Words

Fuel your business with these power-words: your elevator pitch

Has it happened to you? You unexpectedly bumped into an ex-colleague and when asked about your new business you suddenly felt paralysed and couldn’t get a word out. Or, perhaps the opposite happened and you started waffling all sorts of information and by the time you started to make sense, your friend gently acknowledged that… Continue reading Fuel your business with these power-words: your elevator pitch

Content Marketing · Power Words

Content and copy – how these two opposites attract your ideal audience

“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing strategist… Continue reading Content and copy – how these two opposites attract your ideal audience

Content Marketing · Power Words

Content marketing is everything

If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really is everything that matters for marketing success, and as my post may show even more than that, fuels overall business success as well. The Content Marketing Institute states that “content… Continue reading Content marketing is everything