Content Marketing · Power Words

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?

Content Marketing · Power Words

Fuel your business with these power-words: your elevator pitch

Has it happened to you? You unexpectedly bumped into an ex-colleague and when asked about your new business you suddenly felt paralysed and couldn’t get a word out. Or, perhaps the opposite happened and you started waffling all sorts of information and by the time you started to make sense, your friend gently acknowledged that… Continue reading Fuel your business with these power-words: your elevator pitch

Content Marketing · Power Words

Content and copy – how these two opposites attract your ideal audience

“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing strategist… Continue reading Content and copy – how these two opposites attract your ideal audience

Content Marketing · Power Words

Content marketing is everything

If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really is everything that matters for marketing success, and as my post may show even more than that, fuels overall business success as well. The Content Marketing Institute states that “content… Continue reading Content marketing is everything