Power-Words

Helping changemakers, I can be a changemaker

Although it happened somewhat 20 years into my professional career journey, I’m still glad that I finally came to recognise my talent (with words), my passion (for human psychology, behaviour and wellbeing) as well as certain beliefs I have about copy and content excellence (as vehicle for driving positive change). More than that, linking these… Continue reading Helping changemakers, I can be a changemaker

Copywriting and editing · Power-Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo

Brand messaging and content strategy · Copywriting and editing

Your words are the life-force of your business

The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business