Brand messaging and content strategy · Brand storytelling · Content and copy quality assurance · Copywriting and editing · Power-Words · Website content design and optimisation

What is the cost of (good) copy and content, and what is the value?

Time and time again I encounter people and potential clients, who seem to think that copy and content work should cost … well, very little. So, in today’s post I want to shed some light on word crafting and optimising rates – both, for fellow freelance writers and for clients – by contemplating on a… Continue reading What is the cost of (good) copy and content, and what is the value?

Brand storytelling · Power-Words

Helping changemakers, I can be a changemaker

Recognising the power of words and ‘remembering’, as I often like to put it, my talent to craft powerful words has been without doubt one of my most pivotal moments, not least as I pivoted my career – from digital project and change management to content strategy and copywriting; from employment to self-employment; and from… Continue reading Helping changemakers, I can be a changemaker

Brand storytelling · Copywriting and editing · Power-Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo