Don’t make your website visitors think.*
When it comes to your website, great copy that is targeted, clear, engaging and on brand is not enough. The copy also needs to be short and concise for reading on the web, and the content structured and linked in a way that makes it easy for your website visitors to
- find on your website what they were looking for
- move between relevant content and web pages
- take action (like, share, download, enquire, buy).
This content flow design is also known as user-journey or user-experience (UX) design and significantly boosts search engines’ ability as well to find your content and match it with users’ searches.
Whether you are planning to build a new website or additional section or whether you’d like to review and revamp your existing site, I’ll be delighted to help and make use of my expertise, which combines web copywriting, search engine optimisation, information architecture, web accessibility and usability principles as well as technical know-how and liaising with web developers.
“The content of your website is the most important factor in your website’s existence. To be blunt, your content is your website.” ~Neil Patel
** ‘Don’t make me think’ is the title of a book by Steve Krug about web usability and the key principle that a website should let users accomplish their intended tasks as easily and directly as possible.