The foundation – or, the roots, as per the Power-Words infographic on the right – of powerful words are a clear and, as I believe, heartfelt purpose and a simple and consistent presentation. I also like to refer to this foundation as your soul content.
This is where I can help!
Discovery (Where you want to go)
First up, we’ll have a chat to find out more about your business, your project and what you want to achieve. I will also send you a briefing document to then prepare a written proposal for you. From here, we can then formalise our engagement and get started.
Audit (Your status quo)
Brand Audit and Research
This is an audit and health check of your current (online) presence, mostly focused on user-experience and strategic customer focus and taking into account your business background: where it’s coming from, the status quo and what your ambitions are.
Design (How to get there)
Overall Branding and Marketing Strategy
Here we’ll get down to that ‘special something’ business and clear on why what you do matters, how it’s different and who you are serving. The answers to these questions, you will find, are what gives you your voice and connects you to your soul (content). This is when the life-force starts to flow.
Specific Channel Strategies
Whether it’s your website, blog, newsletter or social media where you express your voice, you won’t be going far with it – as in attracting leads and followers – unless you do it with purpose and follow a systematic approach.
Style and Tone of Voice Guide
How you then express your voice to the world sets you apart and in order to set your brand up for growth – both, across multiple channels and allowing for multiple contributors – a style and tone of voice guide are vital.
Build (Going there)
Now that we have found your voice and planted the seeds – or, in Power-Words speak connected to your soul (content) and to that life-force with a strategic plan, we can start expressing, nurturing and growing that voice to build your authority and attract your audience.
“Strategic planning is worthless – unless there is first strategic vision.” ~John Naisbity