First things first. I’m not the hard-core selling type. That’s why I keep away from short-term, hard-core salesy marketing copy such as advertising or direct marketing, or more generally B2C copy.
I’m more of a long-term, heart-core selling girl. I love crafting the feel-good, value-adding words. The ones that attract your customers because they trust you, they click with your brand personality and they recognise your authority. It’s at the same time those words that ignite that inner fire in you!
So that would be things such as B2B, blog and web copy, specifically about pages, elevator pitches and mission statements, case studies, business proposals and similar more.
Words are not powerful per se though and will only ever be as powerful as the strategy behind them.
Find out more about my strategic content marketing and branding services.