Regardless of the size or nature of your project or business, in order to broadcast your message and achieve your goals to win over your audience, getting out there is not enough, you also need a strategic and systematic approach.
Content Marketing and Promotion
Generally, my strategic content marketing plans tend to be rather simplistic and DIY friendly and as such are best suited for my small/solo business clients, who are just getting started with their promotional activities. To take things like social media or email marketing to the next level, there will be professionals, who are more specialised in these fields.
Change Management and Communications
All too often website and intranet development programmes seem to focus on the technology aspect, however as Steve Jobs said: “It’s not a faith in technology, it’s a faith in people.” In other words, to bring about change it’s never enough to implement technology and change tools, but it’s actually behaviours and habits that need to change. This is why the importance of user adoption strategies and change communications can never be underestimated, and this is where I can help!
“The P in Project Management is as much about ‘people management’ as it is about ‘project management’.” –Cornelius Fichtner
Conversions and Results
Your voice does not only fuel your marketing copy, but as I firmly believe, also your actions and overall integrity. So, when it comes to blooming and reaping the fruits, it’s really down to your own walking the talk, being true to your voice, and connecting to the heart and soul of your business.
“Marketing today is not a function; a new ad campaign or this month’s promotion; marketing today is an all-pervasive way of doing business.” ~Regis McKenna