When it comes to building on your strategic foundation and bringing your message and voice (= your heart and soul content) – to life, my content design, copywriting, editing and proofreading services ensure that your content attracts both, clients and search engines.
Editorial Style and Tone of Voice Guide
How (and how consistently!) you express your voice to the world sets you apart and in order to set your brand up for growth – both, across multiple channels and multiple contributors – a style and tone of voice guide is vital.
Writing words that convert on a page or for a campaign is one thing, however particularly when it comes to websites, there are multiple parts and pages that need to come together and form what is called the user journey (which ultimately leads the user to take action). This is where my digital expertise and user-experience-design skills come in and where I can help structure content in a way that makes it easy to navigate and understand by both, your users and search engines.
Copywriting, Editing and Proofreading
Whereas the strategic foundation will help unlock what’s at the heart of your business, cause or project, and the editorial style and tone of voice will help create your authentic and consistent way of expressing your purpose, Content design and copywriting is all about technical editorial excellence via structuring content and writing copy in a way that makes it easy to find, read and remember, and that engages and connect you with your target audience.
Content Marketing and Promotion
Whilst over time your website content will build your authority and search engines will take note, there is no doubt that in order to attract and connect to your audience you also need to nurture and get out there. However, without a strategic and systematic approach, your promotional efforts are bound to be fruitless.
This is where I can help with strategic communications and content planning, and depending on the nature of the project and the client’s capabilities also help out executing on these. To take things like social media or email marketing to the next level you may prefer to work with a professional, who’s more specialised in these fields.
Conversions and Results
Finally, your voice – that connection to your soul (content) – does not only fuel your marketing copy, but as I firmly believe also your actions and overall integrity. So, when it comes to blooming and reaping the fruits, it’s really down to your own walking the talk, being true to your voice, and connecting to your soul content and life-force.
As per Regis McKenna’s quote in my blog post“Marketing today is not a function; a new ad campaign or this month’s promotion; marketing today is an all-pervasive way of doing business.” ~Regis McKenna