When it comes to building on your strategic foundation and bringing your message and voice to life, my content design, copywriting, editing and proofreading services ensure that your content attracts both, clients and search engines.
Writing words that convert on a page or for a campaign is one thing, however particularly when it comes to websites, there are multiple parts and pages that need to come together and form what is called the user journey (which ultimately leads the user to take action). This is where my digital expertise and user-experience-design skills come in and where I can help structure content in a way that makes it easy to navigate and understand by both, your users and search engines.
Editorial Style and Tone of Voice Guide
How (and how consistently!) you express your voice to the world sets you apart and in order to set your brand up for growth – both, across multiple channels and multiple contributors – a style and tone of voice guide is vital.
Copywriting, Editing and Proofreading
Whereas the strategic foundation will help unlock what’s at the heart of your business, cause or project, and the editorial style and tone of voice will help create your authentic and consistent way of expressing your purpose, copywriting, editing and proofreading is all about technical editorial excellence and writing in a way that makes your content easy to find, read and remember, and that engages and connects you with both, your target audience and search engines.