Websites

Evolve Education Logo Evolve Education

Company and Project Overview

Evolve Education is an organisational development consultancy dedicated to helping organisations worldwide improve their performance through behaviour and culture change, and talent and leadership development.

Evolve Education Website
Link to Website

I was initially hired to edit web copy, which was prepared and written by one of the Managing Directors. As the copy was for a brand-new website I was quick to suggest a more strategic approach by first designing a content structure, which was much more web and user (as well as SEO) friendly, customer-centric and which allowed for growth. I also provided a minimal guide to ensure that the tone of voice and style can be kept authentic and consistent in the long-term and across other marketing channels.

Power-Words Services

  • Content structure, user-experience and SEO design and for new website
  • Style and tone of voice guide
  • Copy editing and writing

London Business Partnership LogoLondon Business Partnership

Company and Project Overview

London Business Partnership is a business consultancy providing professional advice and mentoring to help entrepreneurs start, grow and sustain their businesses.

London Business Partnership Website
Link to Website

I was initially hired to carry out one of my website audits and based on that was then asked to provide the services as per my recommendations, which mainly included restructuring the content and sections on the site and editing a lot of the copy as it lacked customer-focus, call to actions and SEO, as well as consistent formatting. I also specifically picked up on the elevator pitch and came up with a statement, which was much clearer, more detailed, compelling and as a result targeted.

(PS: the site has since grown significantly, however without further involvement from myself)

Power-Words Services

  • Audit of existing website
  • Content restructure
  • Style and tone of voice guide
  • Copy editing and strategic consultancy

Dance Teachers LogoDance-Teachers.org

Company and Project Overview

Dance-Teachers.org is a website of the ISTD (Imperial Society of Teachers of Dancing), which aims to provide a directory of their affiliated teachers to people, who are either looking to find a dance teachers or to become one themselves.

Dance-Teachers.org Website
Link to Website

A rebuild of an existing offering, the new Dance-Teachers.org website’s objective was to provide a more modern design with improved functionality and usability. Based on the content brief I proposed a structure and navigation design, and wrote the copy for the entire website.

Power-Words Services

  • Content structure and user-experience design for new website
  • Copywriting