Small Business Websites

PW Logo - #ffa124 Evolve Education

Company and Project Overview

Evolve Education is an organisational development consultancy dedicated to helping organisations worldwide improve their performance through behaviour and culture change, and talent and leadership development.

PW evolve
Link to Website

I was initially hired to edit web copy, which was prepared and written by one of the Managing Directors. As the copy was for a brand-new website I was quick to suggest a more strategic approach by first designing a content structure, which was much more web and user (as well as SEO) friendly, customer-centric and which allowed for growth. I also provided a minimal guide to ensure that the tone of voice and style can be kept authentic and consistent in the long-term and across other marketing channels.

Power-Words Services

  • Content strategy and structure, user-experience and SEO design and for new website
  • Style and tone of voice guide
  • Copy editing and writing

PW Logo - #ffa124

Company and Project Overview is a website of the ISTD (Imperial Society of Teachers of Dancing), which aims to provide a directory of their affiliated teachers to people, who are either looking to find a dance teachers or to become one themselves. website
Link to Website

A rebuild of an existing offering, the new website’s objective was to provide a more modern design with improved functionality and usability. Based on the content brief I proposed a structure and navigation design, and wrote the copy for the entire website.

Power-Words Services

  • Content structure and user-experience design for new website
  • Copywriting

PW Logo - #ffa124 Other projects

  • London Business Partnership (small business coaching consultancy): website audit, content restructure and copy refresh