Brand messaging and content strategy · Brand storytelling · Content and copy quality assurance · Copywriting and editing · Power-Words · Website content design and optimisation

What is the cost of (good) copy and content, and what is the value?

Time and time again I encounter people and potential clients, who seem to think that copy and content work should cost … well, very little. So, in today’s post I want to shed some light on word crafting and optimising rates – both, for fellow freelance writers and for clients – by contemplating on a… Continue reading What is the cost of (good) copy and content, and what is the value?

Copywriting and editing · Power-Words · Website content design and optimisation

The difference between proofreading, editing and writing copy

Proofreading, editing and copywriting are activities that often get confused, hence terms that often get used interchangeably, so to help you determine which level of copy and content checking, fixing and crafting is right for your project, here’s an overview. Proofreading Proofreading is the quality assurance of the final draft, or the proof, of a… Continue reading The difference between proofreading, editing and writing copy

Brand storytelling · Copywriting and editing · Power-Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo