Brand messaging and content strategy · Brand storytelling · Copywriting and editing · Power-Words · Website content design and optimisation

What is the cost of (good) copy and content, and what is the value?

Time and time again I encounter people and potential clients, who seem to think that copy and content work should cost … well, very little. So, in today’s post I want to shed some light on word crafting and optimising rates – both, for fellow freelance writers and for clients – by contemplating on a… Continue reading What is the cost of (good) copy and content, and what is the value?

Copywriting and editing · Power-Words · Website content design and optimisation

The difference between proofreading, editing and writing – and where my word crafting superpower fits in

As already elaborated on in various posts and on my About Power-Words page, gaining clarity on my professional purpose and mission to help particularly organisational and social culture changemakers optimise their copy and content has been the culmination of a long-lasting journey to self-discovery, which has led me to finally recognise my talent (with words),… Continue reading The difference between proofreading, editing and writing – and where my word crafting superpower fits in

Brand storytelling · Copywriting and editing · Power-Words

Bringing the heart (back) into business, and the world – the story of my business logo

“Lose those cupcakes!” This was one of the ‘harsher’ comments – amongst otherwise very positive and constructive feedback – by a super experienced and professional copywriter, who very kindly responded to my call for a copywriting mentor on the ProCopywriters’ forum, back in 2016 when I started Power-Words.com. Although he felt strongly about it and… Continue reading Bringing the heart (back) into business, and the world – the story of my business logo