If you’ve had a browse through my website or have been working with me, you will have seen me using the word life-force as a metaphor to reference my view of the power and consequently importance of our words to build and grow a brand and business. In a nutshell, I think that the copy… Continue reading Your words are the life-force of your business
Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?
“Content marketing strategist and writer” – Sometimes I get asked about my (self-appointed) job title and why I don’t just call myself either a marketing consultant or a copywriter. First of all, because I’m a bit of both, but secondly, because I feel that neither quite nails what I offer as a content marketing strategist… Continue reading Content and copy – how these two opposites attract your ideal audience
If you are a marketer, then I’m sure, ‘content marketing’ will be familiar vocabulary – hopefully even territory – to you, as content marketing really IS everything that matters for marketing success. The Content Marketing Institute states that “content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content… Continue reading Content marketing is everything