Content Marketing · Content Writing · Power Words

What is the cost of (good) copy and content, and what is the value?

Time and time again I encounter people and potential clients, who seem to think that copy and content work should cost … well, very little. So, in today’s post I want to shed some light on word crafting and optimising rates – both, for fellow freelance writers and for clients – by contemplating on a… Continue reading What is the cost of (good) copy and content, and what is the value?

Content Marketing · Content Writing · Power Words

The difference between proofreading, editing and writing – and where my word crafting superpower fits in

As already elaborated on in various posts and on my About Power-Words page, gaining clarity on my professional purpose and mission to help particularly organisational and social culture changemakers optimise their copy and content has been the culmination of a long-lasting journey to self-discovery, which has led me to finally recognise my talent (with words),… Continue reading The difference between proofreading, editing and writing – and where my word crafting superpower fits in

Content Marketing · Content Writing · Power Words

Helping changemakers, I can be a changemaker

Although it happened somewhat 20 years into my professional career journey, I’m still glad that I finally came to recognise my talent (with words), my passion (for human psychology, behaviour and wellbeing) as well as certain beliefs I have about copy and content excellence (as vehicle for driving positive change). More than that, linking these… Continue reading Helping changemakers, I can be a changemaker

Content Marketing · Power Words

Your words are the life-force of your business

The phrase life-force has become firm part of my way to describing the power of words as I see it, particularly in business, but also in life. In a nutshell, I think that the words that describe and promote (and operate) a business, or also a cause or project, are the ‘make-or-break’. Before I elaborate… Continue reading Your words are the life-force of your business

Content Marketing · Power Words

Native speaker or not – what is (good) copywriting made of?

Ok, it’s confession time! No. I’m not confessing that English is not my first language – although it is. Nor is it that I turned my passion of writing into my self-employed career only after a 15-year detour as an employed web project and programme manager – although I did. Nor, that I’ve made a… Continue reading Native speaker or not – what is (good) copywriting made of?

Content Marketing · Power Words

Strive not to get on top of search engine listings, but to rather be of value

At well over six Billion searches a day worldwide, there is no doubt that search engines are the most common source of finding information today. To put this into perspective the average number of tweets per day is 500 Million, that’s a thirteenth! In other words, to increase your business’s reach and visibility, striving to… Continue reading Strive not to get on top of search engine listings, but to rather be of value

Content Marketing · Power Words

No, you don’t have to be on social media – unless you know what for!

Time and time again I hear small business owners say that they must get their social media going, or sometimes their words are “we must create content for our social media”. It often takes no more than one question of “why” to stop them in their tracks as the most compelling reason they can think… Continue reading No, you don’t have to be on social media – unless you know what for!